Marketing Manager
Are you passionate about skincare and marketing? Do you have a flair for creativity, strategy, and driving impactful campaigns? Join The Facialist, a leading skincare brand dedicated to delivering innovative, effective, and sustainable skincare solutions that empower our customers to look and feel their best.
About Us
The Facialist was founded in 2014 and began as a facial studio in Auckland. Known for our transformative skin treatments, and curated skincare selection. We have launched our very own skincare range which is stocked in salons and stores across New Zealand and have plans to grow the range internationally.
About the Role
We’re looking for an experienced Marketing Manager to lead our marketing efforts and implement our brand strategy. Reporting to our directors, you’ll be at the heart of shaping how our products and values resonate with our customers.
Key Responsibilities
- Develop and execute digital-first marketing strategies that elevate our brand to increase brand awareness, customer engagement, and sales.
- Plan and oversee multi-channel campaigns, including digital, social media, influencer marketing, PR, and events.
- Manage the marketing budget, ensuring effective allocation of resources.
- Assist with creative direction for our visual identity
- Analyse campaign performance, generating actionable insights and data-driven decision making.
- Create product launches that generate waitlists
- Stay ahead of industry trends, ensuring our brand remains innovative and competitive.
About You
- Experience: Minimum of 5 years in a marketing role, preferably within the beauty or skincare industry.
- Skills: Strong knowledge of digital marketing, analytics tools, and campaign management. Strategic thinking with commercial acumen
- Creativity: A track record of developing innovative marketing campaigns.
- Passion: Enthusiasm for skincare and understanding of customer needs.
- Communication: Exceptional written and verbal communication skills with a high level or organisation.
- Technical Skills: Experience with Klaviyo, Shopify, canva and familiarity with Google Analytics, Meta Ads Manager, and Google Ads is desirable
- Understanding of UX: Knowledge of UX/UI principles to enhance customer journeys.
- Analytical Skills: Strong data orientation, with the ability to analyse metrics to drive decisions.
- Creative Skills: a strong creative mindset with ability to develop and edit content.
Why Join Us
- Be part of a dynamic, forward-thinking company shaping the future of skincare.
- Enjoy a collaborative and supportive work culture.
- Opportunities for professional growth and development.
- Competitive salary package and perks.
- Be a part of a team that values innovation and creativity.
- A chance to work with a product you can truly believe in.
You're Perfect If:
- You understand the balance of premium brand building and commercial growth
- You're passionate about creating digital experiences that feel personal
- You can translate data into strategic decisions
- You have a natural eye for aesthetic and detail
- You're excited about helping scale a brand internationally
Email [email protected] to apply